What we do

Dunrod Consulting provides the tools and structure to optimise your B2B sales performance. Using "Sales as a Science" principles, we help you increase revenue, improve gross margins, and enhance your business valuation.

Our methodology addresses diverse business scenarios: underperforming sales teams, scaling operations, preparing for investment rounds or exit, or conducting due diligence on acquisition targets.

For each situation, we assess your sales processes and methodology, then deliver a tailored optimisation plan that drives measurable results.

Get in touch to arrange an initial consultation.

Sales Optimisation

B2B revenue growth typically stalls for two critical reasons: over-reliance on founders and senior leaders to close deals, or constant underperformance from your sales team. Neither scenario is sustainable for long-term success.

Dunrod's "Sales as a Science" framework transforms your sales function into a systematic, repeatable process. We build tailored sales processes and playbooks that free you from day-to-day selling, allowing you to focus on the wider business.

Proven revenue increase -typically 30%.
Scalable accountability - track team performance and pipeline health without daily involvement.
Accurate forecasting - allows other business functions to plan with certainty, increasing operational efficiency and net profits.

Click below to find out more, or get in touch today to arrange an initial consultation.

Prepare for Sale or Investment

Due diligence frequently exposes the fact most business founders and leaders cannot demonstrate how the revenue plan will be delivered. This uncertainty costs them dearly when selling their business or raising investment. Valuations drop by c. 30% or deals collapse entirely.

Our framework prepares your sales function for due diligence. We build and document scalable sales processes that demonstrate consistent, predictable performance, giving buyers and investors the confidence to move quickly and pay premium prices.

Our approach delivers:

Robust sales processes and infrastructure ready for investor scrutiny.
Revenue forecasts supported by verifiable data and methodology.
Faster transaction timescales with fewer challenges to valuations metrics.

Click below to find out more or get in touch today to arrange a call.

Buying or Investing

Most business investments and acquisitions fail to deliver on the expected results. Investors and business buyers typically spend just 15% of due diligence effort on assessing the sales function. These facts are directly related.

Dunrod provides thorough sales due diligence to ensure revenue projections are supported by hard facts and sales processes will support long-term growth.

Revenue validation - do sales systems and pipeline support the forecast, or are you buying optimism wrapped in spreadsheets?
Risk identification - can current sales resources execute the plan without the founders or leaders? Is the forecast reliant on a few key relationships?
Investment ready - can existing systems scale quickly with further investment? Can you grow the value of the business further?

Our structured approach means you invest with confidence or walk away before you place your capital at risk. We flag the issues and quantify the impact so you can negotiate from a position of strength.

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Sales Coaching and Development

Even the most successful sports, musicians and business leaders lean on their coaches for support, advice and to act as a sounding board.

Dunrod has a long track record of helping salespeople and client facing professions maximise their new business and client relationship management performance.

Coaching isn't training - we separate the processes so training transfers skills and coaching finds the marginal gains to make your best people better.
Everything is personalised to your business, your market and the individual. Generic approaches do not work.
Commercial skills development is not a one off, it's a process. Investing in coaching makes your commercial team feel more valued, and more loyal.

Fractional Sales Leadership

Experienced sales leaders—VPs of Sales, Chief Commercial Officers, Sales Directors—are expensive and often unavailable when you need them most.

Dunrod delivers seasoned sales leadership without the full-time cost or commitment. Once your sales processes and reporting are optimised, we can provide ongoing support, monitoring the quality, quantity and direction of sales activity to make sure it is delivering your business objectives. Here's what you get:

Strategic oversight that drives accountability and performance into your sales and commercial operations.
Pipeline and individual deal intelligence that protects margin. Our review processes make sure you win the most valuable opportunities - and walk away from the worst.
Talent development from within. We identify and develop your high-performers to build your next generation of sales leaders.

Get in touch to find out how fractional sales leadership can help your business.